Ryder Cup golfing action will be broadcasted on Sky TV in 3D. It will mark the launch of Europe’s first 3D TV channel.

While it is already golf’s most high-profile global tournament, the launch of 3D watching experience is expected to attract a wealth of new viewers to the sport. It is estimated that the global television audience will reach a billion. Precisely how many people will be able to watch 3D TV is not known. However, the UK’s largest electronics retailer, DSG International (DSGi) said 25% of the TVs in its 670 Currys and PC World stores are now 3D-enabled and, earlier this month, John Lewis announced 15% of its TV sales over 40 inches are now 3D.

To get the full 3D experience, viewers will need a new 3D-enabled TV and Sky’s high-definition package.

Also Turner Sports and The PGA of America announced that they will offer coverage of the 92nd PGA Championship in 3D on Thursday, Aug. 12 and Friday, Aug. 13, on PGA.com and through TNT’s television distributors Bright House Networks, Cablevision, Comcast, Cox Communications, DIRECTV, and Time Warner Cable. The 3D coverage will focus on the par-3 12th and 17th holes at Whistling Straits from 3:00 p.m. – 7:00 p.m. ET each day. Host Vince Cellini who will be joined by 2002 PGA Champion Rich Beem will provide commentary and analysis on the holes. Beem also will provide analysis throughout the weekend during PGA.com’s extensive 2D online offerings.

The 3D production will use eight cameras produced specifically for 3D that will provide a unique look at course action and give fans a one-of-a-kind visual experience to watch the world’s best golfers play the course’s challenging par-3s.

“At Turner Sports we continually look to provide the fan with an innovative viewing experience through our ability to test and explore new opportunities,” said Lenny Daniels, Turner Sports EVP and COO. “The PGA Championship has always been a platform for forward thinking and interactive technology. During previous PGA Championship coverage on TNT and PGA.com, we have introduced our marquee follow coverage, live streaming action through mobile apps and included social networking within our linear broadcast. Introducing 3D coverage to this crown jewel event allows us another opportunity to better serve our audience and add to our multitude of platforms.”

“The PGA Championship has perennially been the source of many of the game’s most special moments,” said PGA of America Director of Broadcast & New Media Casey Morton. “The addition of 3D television and online technology unfolding at Whistling Straits, a spectacular venue for viewers, is yet another new level of excitement for fans to follow the world’s premier players. We anticipate that the addition of this bonus for viewers opens another chapter in PGA Championship tradition.”