Philips has decided to abandon its WOWvx 3D displays product line. They were based on auto-stereoscopic (no glasses) technology. WOWvx uses the 3D format called 2D-plus-depth that has a greyscale depth map next to each 2D frame.

These 3D displays had a large viewing zone (up to 132-inch), which made them suitable for simultaneous use by a number of viewers and Philips targeted business-to-business market. Philips' hopes of gaming industry boom failed and that caused a weak demand.