Posts Tagged ‘Sony’

The 2010 World Cup in South Africa is being filmed in 3D for the first time. Up to 25 of the games will be captured using 3D cameras.

Initially the 3D footage was planned to also be shown at public events in seven cities around the world.

Sony technology will be used to film the games in 3D.

The majority of existing 3D set-ups use two-camera systems to record images tailored specifically for the left and right eye of the viewer, which requires special polarised glasses for viewers.

However, earlier this year, Sony announced a single-lens camera, which is especially suited for sporting events. The camera takes a single image which then is split by mirrors and recorded on two sensors.

It is predicted there may be 13.6m 3D TV sets installed in Europe by 2013.

In 2008, the BBC broadcast the world's first live sporting event in 3D, beaming back an England vs. Scotland game from the Six Nations to a cinema in London.

Due to the World Cup, the most watched football tournament in the world, Korea's electronics producers are enjoying a major boost in the sale of 3D television sets.

Samsung Electronics reported it sold more than 6,000 3D TVs here in the first two weeks of June, compared to a monthly average of 5,000 sold during the February to May period.

Driven by the World Cup, Samsung expects domestic sales to surpass 10,000 units by the end of this month.

Although the price of Samsung 3D TVs ranges from US$2,388 to $8,154, there is not enough in stock to meet the rising demand.

LG Electronics also saw a jump in 3D TV sales, selling more than 3,000 units at home in June. Experts forecasts that LG will sell 10,000 sets in the domestic market before releasing models overseas later this year.

3D TV along with Apple's new iPad, is forming a hot trend in consumer electronics. However in these early days consumers might want to wait for the technology to mature before making a purchase decision.

Every major TV maker from Samsung to LG to Sony to Panasonic promised to launch their new 3D capable TV sets in the first half of 2010, it was featured at the Consumer Electronics Show 2010 in Las Vegas. The 3D feature is hoped to help achieve new sales of TVs.

New 3D ready content is being created and presented almost every week, like the Masters golf tournament, produced by the Augusta National Golf Club. Everyone knows about James Cameron's 3D blockbuster "Avatar," which has opened the growing era for 3D TV.

Problem 1
Despite the available limited 3D content, experts agree that 3D TV is still in its infant phase. Some technical improvements on the TVs will need to be implemented in this respect. Those consumers who recently bought a new HD TV set do not need to rush to get a new 3D enabled one before everything (technology and content wise) falls into place.

Problem 2
Prices have come down dramatically on TVs. And it makes manufacturers now look for something new to offer to keep consumers paying a premium for new products. Some manufacturers started offering Internet features in their TV sets. 3D could become the next feature to boost premium sales. Watching a movie or sporting event broadcast in 3D requires viewers to have a new 3D-capable TV. Current offering on the market have hefty price tags.

The success of "Avatar" has also grabbed Hollywood's attention. Now movie studios are staring to produce new 3D movies and retrofitting older ones with 3D. Even recently released movies are getting the 3D treatment post-production, such as the new "Clash of the Titans" remake in theaters now.

New Blu-Ray players that can play 3D movies for the new 3D TVs have been offered on the market, and movie studios are promising at least 70 titles of Blu-Ray 3D movies by the end of the year. "Avatar" will be one of them.

Problem 3
Similar to what happened with HD television, sports programs in 3D should be popular with viewers. ESPN will be broadcasting some content in 3D this summer with a World Cup soccer match, not to mention the Summer X Games, NBA games, and college basketball and football in 3D. However we sould remember that HDTV, though developed in the 1970s, didn't get widely popular due to cost of parts and processes until the late 1990s. People are still not buying HDTV at the rate of regular color TVs in the past.

The emerging 3D technology is ideal for showing events, while news broadcasting will be hardly something that people would want to see in 3D.

Problem 4
The most obvious hurdle is the fact that viewers still need to wear glasses when they watch 3D TV. TV manufacturers are working on technology for no-glass 3D viewing. However, it's still years away from showing up in consumer TVs.

Simply getting people to even wear special glasses isn't the biggest problem. The real issue is that the glasses that work with the current version of "active" 3D TVs require crystal shutter glasses, which work by very quickly blocking each eye in sequence. The glasses, in addition to the liquid-crystal lenses, contain electronics and batteries, typically good for 80 or more hours, that sync to the TV via an infrared or Bluetooth signal. These glasses cost about $150 a pop. And to make matters worse, glasses made for one manufacturer's TV won't work with a competitor's TV, even though it uses the same "active" 3D technology.

A more advanced version of the 3D TV technology called "passive" 3D doesn't require battery powered glasses. Viewers can wear cheap glasses that many people are already wearing in theaters for 3D movies. Instead of spending $150, these glasses cost only about $1 to $1.50 a piece. That said, the passive 3D TVs are likely to be more expensive. Exactly, how much more expensive is unclear. Some experts estimate that these TVs will be $500 to $1,000 more expensive than the active 3D TVs.

Another issue is that the "3D effect" of a 3D picture is different for different people. For example, animated films actually have less of a 3D effect because they are designed for children, whose eyes are set closer together than adults. Some TVs, such as the Samsung 3D TV available now, allows consumers to adjust the 3D-ness of the picture. Ideally, the adjustment should be made in the glasses.

Among other uses for 3D technology there are 3D games.

Those who have old TVs (either HD or not) should not fear that they would not be able to watch 3D films or programs on their equipment. Older TV sets without 3D feature will still show the picture in 2D as before, even if all TV channels convert to 3D format.

Problem 5
Another concern that medical experts are researching, is that watching 3D significantly increases the workload on your eyes and brain, which are not designed for 3D at all. Eyes' accommodation mechanism experiences a huge stress and some people already do get headache while watching 3D movies. It is said to depend on the distance to the screen. If you can choose a back row seat in a cinema, it is more difficult to do at home in front of your 3d TV.

So there are more questions than answers at this moment.

Sony is entering the next round of  3D TV wars by introducing its first 3D TVs. Sony launched three new 3D TV models coming out this summer: the LX900, HX900 and HX800. The flagship model (LX900) comes in 52 and 60-inch sizes. The HX900 (46 and 52-inch) model features the best LED backlight technology with anti-glare coating and Motionflow PRO 400 - running at 200Hz with partial black frames inserted to make 3D look sharper.

3D Glasses

These Sony 3D TV sets require viewers to wear Sony's battery powered "active" glasses, which offer a 120 degree viewing angle. The LX900 comes with a built-in infrared transmitter and two pairs of glasses while the transmitter and glasses are optional extras for the HX900 and HX800. Sony 3D glasses are said to work with any Sony 3D TV. There is an option to switch off the 3D, and just watch it like a normal television.

There is a definite minimum viewing distance, particularly for sport. If you stand within about three metres of the 50 inch screens, the soccer match is very difficult to focus on.

3D HD televisions have launched at CES 2010. But are general public and home consumers ready for 3D TV? Despite recent success of Avatar in cinemas all over the world, it is doubtful that people in mass will be willing to shell out for a new pricy TV sets and compatible glasses.

However, vendors like Panasonic, LG, Samsung and Sony are already exploring this technology. They were all showing off new 3d sets at CES 2010.

Panasonic’s VT25 series TVs is supplied with only one pair of their cool-looking glasses included for free. Sharp concentrated more on improving colour rather than 3D. Samsung C9000 comes with what has to be the coolest remote ever (with a mini TV on your remote).

Product demo of the new Sony Bravia LX900 3D at CES 2010: